An unresponsive page, a faulty login button, images that take longer to load, or an issue in your third-party payment gateway can be all major disruptions to your services that result in financial burden, a poor digital experience, and loss of customer trust. This is where a smart website monitoring tool comes into the picture—by giving visibility into factors beyond just if the site is up or not.
Sites being unavailable to users
What can be more detrimental to a site than being unavailable when users try to access it? Users may not be patient enough to wait for your page to be available, which is why it's crucial to ensure that your site is available around the clock from across the globe.
With Site24x7's website monitoring, you can configure automated HTTPS checks at frequencies of your preference from multiple geographic locations. This can help in ensuring that your page is available throughout the time period from not just one location, but from all the locations from which you are running checks. When the page isn't available from the primary and secondary locations you've chosen, alerts will be raised through your preferred notification modes, i.e., SMS, push notifications, voice calls, or through third-party platforms of your choice.
Pages taking a longer time to load
Imagine a scenario where your website is available 24/7, but, when users try to navigate to the next page, it doesn't load properly or takes more time to load than usual. This can lead to higher bounce rates and a serious drop in search engine rankings. So, it's important to ensure that each element on the page and each step in the page is performing well without any glitches or latency.
With Site24x7's web performance monitoring, get visibility into the performance of individual resources on a page, page-level performance details, performance data for the domain, and much more to fix the issues and optimize the performance before it impacts your end users.
Unexpected SSL certificate or domain expirations
When an SSL certificate expires, the transactions on the website will not be secure anymore. Anyone who listens to the network can get access to the data that is transferred, as it’ll be transferred as plain text. Chances of hackers creating fake websites identical to yours are also high. All these can leave the customer information open for potential hackers, severely impacting customer trust.
With Site24x7 you can monitor the expiration and validity of your SSL/TLS certificates, identify if any certificates were revoked, run SHA-1 fingerprint checks to find certificate tampering, identify if any of the certifying authorities are blocklisted, and get on-time notifications prior to as well as when the certificate expires. Get notified prior to your domain expiration date and renew your domain to avoid grave consequences.
Are the critical workflows functioning properly?
Sometimes, the site is up and the page is accessible to users, but your users aren't able to log in, add items to their carts, access payment services, or check out properly. This, when left unnoticed, can lead to users leaving your site frustrated. Which, in the long run, can affect your business, brand reputation, and your revenue.
With Site24x7's synthetic monitoring, you can record workflows using a no-code recorder to simulate a user's journey through the site and verify whether each step in the transaction is working without flaws. Alerts will be raised if any of the steps fail or have issues. Moreover, a detailed root cause analysis with screenshots of how each page loaded and other details will be available for in-depth analysis.
Are the backend services that help in running the site working correctly?
Consider this scenario where a user has added items to a cart and then proceeds to check out. Upon entering the payment information and clicking proceed with the order, the request fails. The order is not processed, the payment is not complete, and the inventory is not updated. The user gets confused and frustrated when the page gets stuck, leaving them wondering whether the order was placed or payment was made, leading to a state of frenzy. This website behavior makes customers stop coming back to your site.
With Site24x7's API monitoring, direct requests are sent to the API endpoints to check for their availability, return of valid responses, and the latency in getting the responses. Moroever, the functionality, performance, and reliability of multi-step API sequences can also be monitored.
Is the integrity of the content displayed on the page ensured?
Websites are often defaced for various reasons, and unwanted content can be added to your page without your knowledge, leaving many security pitfalls open. Malicious content injections can result in your site getting blocklisted by Google. The consequences can include impacts on search engine ranking, financial burdens, legal complications, and tarnished brand reputation.
With Site24x7’s defacement monitoring, track text defacement by looking for any content changes in the visible content of the rendered website page. Identify the text modified by percentage; obtain the defacement history, details, and a RCA report; and get notified when defacement is detected. You can also opt to receive alerts when specified strings appear or disappear.
