Use status pages to communicate incidents to customers transparently
Outages, performance issues and security issues need to be communicated timely to win trust. Acknowledge the problem, post details about the status, severity, and affected components on the status page. Showcase the progress of each incident and make it easily accessible to customers.
Don't keep your customers in the dark
Communicate early and often. Quickly acknowledge the problem by posting the incident on your status page with details like current status, severity, and affected services. Also, customers appreciate information regarding the progress your team is making towards a resolution. Keep them in the loop by adding frequent updates to the incident.
Bring status updates to your customers
Showcase ongoing incidents and upcoming maintenance where your users are most likely to see it—your website pages. Status widgets are available in three different layouts: you can add them to your site's header, to the footer, or you can choose a floating widget that sticks to the page even when users scroll across your site.
Create custom status pages to suit your branding
Brand your status pages to reflect your business. Showcase your brand's colors, logo, and favicon, and map custom domains like status.yourbusiness.com to the default address. Authorize StatusIQ to send notifications on behalf of your email domain to improve recognition with your customers.
Help your customers plan ahead
Sometimes, you have to inform your customers about upcoming maintenance events to help them prepare for any potential impact. With StatusIQ status page, you can create a one-time or recurring maintenance schedule that automatically updates the status page regarding the timing of these events and sends email notifications.
Drive down ticket volume during outages
Your customers don't want to visit your status page every time they're unable to access your service, and you don't want your support agents wasting time answering the same questions over and over. Send out notifications to your customers via email or SMS, or enable them to access updates via RSS. You can also help your end users avoid alert fatigue by enabling them to opt-in for notifications from the services they care about.
Build trust with your customers
Once an incident is resolved, customers expect additional information about the service disruption. With Postmortem, you can write an accurate account of what happened, from root cause to future safeguards, and publish the content. You can also add tables and links to provide more context, and format text using our rich text editor to emphasize key portions in your message.
How Site24x7 StatusIQ hosted status pages help you and your team
Tweeting business-as-usual in the midst of a service disruption can be challenging and, if handled inappropriately, can be damaging to your brand.
- Ensure your team stays current with ongoing resolution efforts.
- Showcase historical uptime and demonstrate reliability to your prospects.
When users aren't able to access your service, they need to know whether the problem is related to their system or yours.
- Provide up-to-date information to your customers.
- Enable self-diagnosis, so users can confirm if what they're experiencing is related to the service disruption.
With application workloads deployed across the globe, incident resolution is no longer an individual game, it's a team sport.
- Respond faster to outages.
- Alert internal team members, stay on the same page, and work together.
Overview of status pages
What is a status page?
A status page is an incident communication tool that showcases active incidents and maintenance to end-users. By acting as a single window of truth during downtime, status pages can help businesses create transparency and help reduce user frustration until the issue is resolved. Learn more
What are the types of status pages?
Status pages can be broadly classified into two types: public and private. Customers access public status pages to check incident updates and the reliability of a business' services. Private status pages cater to internal teams, acting as a collaboration tool between employees.
Why does a business need status pages?
Businesses can leverage status pages to reduce the volume of calls and emails sent to their help desk during an outage. Status pages can also showcase the reliability of a service with historical availability and performance data and inspire trust in customers through transparent communication.